289consulting-300x248

Leading consultancy firm
Strategic communications & International PR management
Specialized in the fields of watchmaking and luxury brands

289 Consulting

Leading consultancy firm
Strategic communications & International PR management
Specialized in the fields of watchmaking and luxury brands

About Us

Swiss Roots,
Global Reach

289 Consulting is recognized as a leading consultancy firm, supporting watch brands in developing and shaping their media presence around the world.

Structured as a
Law Practice

Our services are grounded in the experience and top-tier international network of seven specialists, providing counsel and strategic communication solutions across all initiatives.

Haute
Horlogerie

Our clients, from independents to large groups, benefit from tailored advice and solutions for building, energizing or enhancing their public and media visibility.

Marine Lemonnier-Brennan

289 Consulting
Founder & Managing Director
Stratégie & International PR

Marie Ansel

289 Consulting
Managing Partner
Stratégie & International PR

Estelle d'Hubert

289 Consulting
Managing Partner
Stratégie & International PR

Aude Campanelli

289 Consulting
Managing Partner
Stratégie & International PR

Cloé Biessy

289 Consulting
Managing Partner
Stratégie & International PR

Mousse Jaquier

289 Consulting
Managing Partner
Stratégie & International PR

John Covenant

289 Consulting
Strategist & English Content
Creation Director

Eva Polat

289 Consulting
PR & Content Coordinator

Manon Trechsel

289 Consulting
Intern

Emilie Buon Dondelet

Partner
Event Manager

Our Expertise

Content Creation

Crafting engaging narratives and creating distinctive storytelling, 289 Consulting leverages its editorial expertise to construct messages uniquely tailored to each audience and situation.

Media Relations

Brand launches, product launches, corporate communication, personal communication for an executive… Developing a relevant and effective communication strategy, mapping it out and implementing it successfully, at each stage, in Switzerland and internationally.

Events

Whether it’s activating a sponsorship contract or generating media impact with a significant moment or a key image, 289 Consulting combines creativity with feasibility in developing and delivering effective, high value-add events, both with the press and with opinion leaders.

Media Coaching

We provide capacity-building support to strengthen your PR team, along with guidance and training to navigate the media landscape, decode its language, and master essential techniques for effective media interactions.

Digital Strategy

Influencers, opinion leaders, online platforms… 289 Consulting crafts dynamic digital strategies that leverage key players and channels to amplify your message and reach, opening doors to new communication opportunities.

TV Relations

Your advantage: Our unique and solid expertise in TV production as well as strong relationships grown over many years with local channels and global networks to create news content and ensure optimum visibility.

Expert Network

Be it for orchestrating a PR or media coup or seizing a unique opportunity for a maximum-impact event, trust us to Identify your needs and build the best team of experts dedicated to your success.

Our Services

PR Strategy

As a committed partner in your influence strategy, 289 Consulting is adept at communicating across all media and channels: print, audiovisual, digital platforms, influencers, forums, and social networks.

We help shape your communication strategies, implement your action plans, and focus our expertise on serving your needs. Our goal? To convey the right message to the right audience at the right time for maximum impact.

Ongoing strategic support and guidance

289 Consulting specializes in providing ongoing, dedicated support tailored to your needs and your organization, delivering results and ensuring sustained success.

Serving the Swiss and international markets, our consultancy is a leader in communication and public relations. We work closely with you to develop strategies aligned with your objectives and priorities, employing the most effective communication tools and solutions to structure your media relations. What we bring to the table: expert, comprehensive advice; strategic coordination; continuous support; and the advantage of our rich experience in every facet of your media and PR actions.

Core Services

Our comprehensive suite of deliverables includes press releases, press kits, corporate profiles, content for institutional publications, infographics, and audiovisual materials – specifically angled and crafted for their purpose and for impact. We develop event concepts, organize press conferences, provide interview prep and coaching, arrange tours of manufacturing sites and manage showroom exhibits. We also set up product press trials, conduct image perception audits with journalists, develop communication agendas, and monitor editorial calendars.

289 Consulting’s mission is to apply all the necessary and relevant tools, leveraging our team’s unique experience and expertise, to achieve our clients’ corporate and product image goals and elevate their brand.

Testimonials

Having had the privilege of working with Marine at TAGHeuer and the opportunity to appreciate her services, her dedication and her gift for communication, I couldn’t think of anyone else to manage the communications and events for my new brand, BIVER.

The collaboration with BIVER began about a year ago and has guided us through the many twists and turns of watch communication with great success and efficiency.

Her interpersonal skills, her close circle, her numerous friendly and professional relationships have made all the difference and have allowed us to profile our company at a level that its size had previously prohibited. Thanks to Marine, the brand has truly resonated throughout the specialized press and the press in general. If the BIVER brand exists today at an international level, and not only in the watchmaking environment, we owe it to Marine who not only advises and guides us when it comes to press relations but is also the source of precious counsel at the management level in general. We are proud of her contribution to our development and success.

Jean-Claude Biver
Founder and Chairman, BIVER Watches
former President of the Watch Division, LVMH Group, 
former CEO of TAG Heuer, Chairman of HUBLOT, Chairman of ZENITH

We greatly appreciated working alongside Marine Lemonnier and her entire team at 289 Consulting in managing the communications for our humanitarian and non-profit foundation. Their professionalism, attentive listening, innate talent for highlighting individual strengths, international reach, and exceptional responsiveness were invaluable assets to this collaboration.

We are extremely grateful for their contributions. It is with immense pleasure that we continue to move forward hand in hand with 289 Consulting.

Philippe Dufour
Catherine-Eberle-Devaux

Working with 289 has been ideal: they are always available, professional, friendly, and enthusiastic. The team’s adaptability is invaluable in our line of work.

And Marine is the best. She knows, she senses, she acts. She has taught me so much, being both completely strategic and perfectly pragmatic.

« When in doubt, there is no doubt, » one of her favorite sayings, has become my guiding principle. It’s priceless to have her by my side, sharing doubts that transform into certainties with just a word, a question, or a look, fueling our passion for what we do.

Surrounded by an incredible team, 289 is not just an agency that delivers but a highly trusted, top-tier partner.

Catherine Eberlé-Devaux

Director of Communication, Bulgari Horlogerie

Working with the 289 Consulting team was crucial for launching the ARTime brand. Their professionalism, commitment, and communication talent convinced us we made the best choice for handling media relations, influencer relations, and events for our new brand.

Marine Lemonnier and Marie Ansel were our invaluable guides through the complexities of communication in the watchmaking industry. Their extensive network, professional and friendly relationships, availability, relevant advice and actions, combined with strategic vision and exemplary pragmatism, were essential in shaping our image and creating visibility that propelled our presence to an international level.

Fabrice Deschanel
Founding Partner & Managing Director, ARTime

Guillaume laidet 289 consulting testimonial

If I had only one dollar left, I would spend it on public relations with 289. It is with great pleasure that I congratulate the entire fabulous 289 team for their exceptional work. Your magic touch has truly worked wonders for Vulcain, Nivada Grenchen, and the epic launch of Argon/SpaceOne with Théo Auffret. Marie Ansel, who supports us daily, has taken the reins of our launches, and her commitment is unwavering, with an open line 7/7. You are fully dedicated to all our projects. Your communication advice has clearly been the turbo boost for our current success.

What sets 289 apart is clearly your VIP network with the media. It has undoubtedly opened doors for us, providing global media coverage for our brands. You have an incredible talent for building relationships, especially with journalists, which has truly propelled our messages worldwide. The results speak for themselves. Our brands are in the spotlight, and the recognition and growth of our customer base are thanks to your professionalism and hard work. Thank you!

Guillaume Laidet
CEO of Vulcain, CEO of Nivada Grenchen, and CEO of SpaceOne

GENEVA, SWITZERLAND - MAY 7, 2024: Elie Bernheim, celebrating a decade as CEO of RAYMOND WEIL, the family-owned Geneva watch Brand established almost half a century ago by his grandfather, Mr. Raymond Weil. Photo taken at the office and atelier of Swiss watchmaker, Raymond Weil.

Cloe Biessy often harbors even greater ambitions for our family-owned and independent brand, RAYMOND WEIL, than I might ever dream. Her determination and extensive professional network, combined with her sharp mind, have been critical in elevating our visibility both within our esteemed Swiss watchmaking industry and among major media outlets.

Her smile, coupled with her infectious laughter, truly illuminates 289 Consulting, both literally and figuratively. Cloé’s foremost qualities, universally acknowledged, include her ability to tackle diverse challenges, adapt to numerous uncertainties, and keenly listen to others. I might be tempted not to recommend her to others (tongue-in-cheek), just to selfishly ensure that we have the exclusive.

Élie Bernheim
CEO, Raymond Weil

Remi-chabrat-testimonal-review-international-pr-swiss-watches-industry-289-consulting

Working with Marine Lemonnier-Brennan and Marie Ansel is always a true pleasure. Their professionalism, constant availability, exceptional network, and immense creativity are the keys to their success, and consequently, ours!

Rémi Chabrat
CEO, Montrichard Group

jean-luc Errant president at Renaud Texier Watches Profile Picture For 289 Consulting Review

Launching an independent watch brand, especially one like Renaud Tixier, which brings together two renowned watchmakers – an experienced master and a talented young artisan – certainly relies on a robust product strategy, a skilled and cohesive team, and a supportive environment. However, it is equally crucial to communicate our ambitions clearly and effectively to the highly competitive and discerning watch market. It was evident that we needed the support of a capable communications team, one as adept at listening and adapting to our emerging yet determined company as they were in offering suitable and innovative solutions.

289 Consulting was pivotal to our success. Since the official launch of the RT brand three months ago, we have managed to build the brand’s credibility and legitimacy, which is now reflecting positively in our commercial performance.

The clear messaging that 289 Consulting helped us establish, along with their strategic communication approach and a team fully dedicated to our small company with big ambitions, have all contributed to the smoothness of this launch. This allowed our company to focus all its energy on the product and satisfying the market with complete confidence. We view 289 Consulting as a trusted partner at every moment, across continents.

Jean-Luc Errant
President, Renaud Tixier

We enlisted 289 Consulting for ID Genève’s most important year (so far), and we’re delighted with the decision. The team, led by Marie Ansel, along with Marine Lemonnier and John Covenant, immediately grasped our impact-native startup operation/positioning, and adapted just as quickly. Their advice is proving invaluable, precise and pertinent, and has enabled us to bring ID Genève to the forefront of the watchmaking scene.

Nicolas Freudiger
CEO & co-Founder, ID Genève

Marine Lemonnier-Brennan and her team possess a rare talent: making each client feel like they are at the center of their expertise, efficiency, and attention.

With a unique curiosity, Marine combines a broad vision, high-quality execution, constant responsiveness, and an unparalleled international network.

She also has the remarkable ability to manage numerous clients in the watchmaking sector broadly, avoiding any conflicts of interest and maintaining the utmost confidentiality.

Aline Sylla-Walbaum
Global Managing Director, Luxury, Christie’s

Since the beginning of our collaboration in 2022, Marine and Estelle have integrated us as an extension of their own corporate family. Their support was particularly remarkable during the Watches & Wonders event, where their public relations expertise shone brightly. Not only did they help us successfully navigate the event, but they were also indispensable in writing, producing, and distributing our press releases.

As we celebrate the 10th anniversary of our brand Le Rhöne, the 289 Consulting team has consistently made us feel like a priority and promoted our brand to the right stakeholders.

Working with them is a true pleasure, and we look forward to continuing this fruitful collaboration.

Loïc Florentin

CEO, Le Rhöne Watches

With 289 Consulting, we immediately enhanced and optimized our reach and visibility on the global watchmaking scene. The team is top-notch, composed of incredible experts with strong connections to leading media and opinion leaders worldwide. At HYT, we feel privileged to be supported by such a team.

Vincent Perriard

Chairman, HYT Watches

 

As a collector of Patek Philippe and Rolex watches, I enlisted Marine Lemonnier to assist me with a major exhibition project for my watches in a museum, a first in the watchmaking world. Since October 2020, we have worked together to develop the concept, which evolved into a World Tour that launched internationally at the Design Museum in London, attended by nearly 1,000 guests, including 200 journalists from around the world. With her extensive expertise and exceptional network in the watchmaking industry, Marine understood my vision and assembled a reliable and suitable team around us.

The goals I set were surpassed by Marine and her team thanks to their high professionalism, attention to detail, responsiveness, and unwavering loyalty and confidentiality.

Patrick Getreide
Collector of Rare Patek Philippe Watches

We enlisted Marine Lemonnier-Brennan to redefine our corporate image. Precise, concise, dynamic, inspiring, and always relevant, Marine successfully captured the essence of our industry and translated it into a concrete vision for our institutional image.

Her ability to listen and her persuasive strength were particularly appreciated. We sincerely thank her for the excellence of her work and her high professionalism.

Eric Biesel
General Director,
Swiss Association of Construction Enterprises, SSE Geneva

Stephane Wasser_MG_0628

289 Consulting is a powerhouse team with Aude and Marine. Their attentive partnership transforms our needs into outstanding and noteworthy results.

Their unique modus operandi perfectly aligns with a more contemporary approach to media relations management, essential for navigating today’s watchmaking environment.

Stéphane Wasser
Managing Director, Maurice Lacroix

I have had the opportunity to work with Marine twice, first at Vacheron Constantin when I was the USA Brand President, and more recently as CEO of Zenith. Each time, it was an exceptional collaboration!

Marine is an outstanding professional and probably the best in her field. She demonstrates unmatched dynamism and energy, contributing to the success of every brand she has worked with.

Julien Tornare
CEO of Zenith, LVMH Group

A unique encounter, shared values, and a magical launch fitting for the enchanting Gyrodial.

289 forever! Marine and Estelle are our fairies, and they have blessed the birth of Byrne Watches.

Claire and John Byrne
Byrne Watches

I enlisted Marine to redirect and reorganize Greubel Forsey’s PR efforts. Efficient, understanding, always constructive and pragmatic, she successfully led the mission, and I thank her for the excellence of her work.

Robert Greubel
Co-Founder and CEO, Greubel Forsey

Marine the Magician!

With her calm communication, she transforms the weariness of the artisan facing their misunderstood art. She brilliantly conveys the authenticity of our craftsmanship to its rightful place.

Denis Flageollet
Founder and Master Watchmaker, De Bethune

Marine and I have known each other for some time, and hers was the first name that came to mind when we planned the journey for Charles Zuber, launching a new watch and jewelry brand in today’s market.

I knew she would grasp the stakes in seconds and that her experience and incredible positive energy would enable us to achieve the impossible. Her passion and integrity set her apart, providing us with a real advantage as we move to the next stage of our adventure.

Sabrina Bergopsom
Sales and Marketing Director, Charles Zuber

I have had the pleasure of working with Marine in two roles within the LVMH group: as Managing Director of TAG Heuer and as CEO of the LVMH Science Institute.

I have come to value Marine’s qualities, not only her commitment and results but especially her extraordinary ability to manage the impossible under tight deadlines and deliverables.

Marine is a highly regarded and formidable professional in terms of efficiency.

Guy Sémon
CEO, LVMH Science Institute

Meeting Marine Lemonnier-Brennan has been enriching both personally and professionally.
We don’t need to meet every day because we share the same visions and understanding of today’s challenges.

Since we started relying on her services, her professionalism, dedication, and common sense have elevated our event’s communication, helping to better convey and understand our new direction.

With her great intelligence, empathy, and extensive knowledge of our industry, Marine has become an indispensable pillar in our communication.

Michel Loris-Melikoff
Managing Director, MCH Group

I had the pleasure of crossing paths with Marine and her wonderful team a few years ago.

Their expertise is matched only by their demeanor. I appreciate their ability to combine professionalism and cheerfulness while quickly grasping the subtle nuances between the lines.

289 Consulting has been an excellent companion on my watchmaking journey.

Thank you to Marine and her team for making this journey so enjoyable and effortless.

Hervé Schlüchter
Founder, Ateliers Hervé Schlüchter

I had the pleasure of working with Marine and Aude for the launch of Bretzel & Gretel, Julie Ordon’s new brand.

From the start, I was impressed by Marine’s ability to precisely understand the identity of the brand we wanted to develop. She immediately proposed a strategic vision for the brand’s launch and conceived a unique partnership for communication and distribution with Bongénie Grieder stores. The press kits, written in three languages, were impressive, and Marine’s ability to develop high-quality, authentic, creative, and imaginative storytelling inspired me.

Without a doubt, Marine was an effective and relevant ambassador to the media, respecting both Julie Ordon’s brand image and the luxury image of the brand.

I highly recommend 289 Consulting and look forward to our next collaboration.

Rebecca Hababou
Malipa F&B Solutions

I enlisted Marine Lemonnier-Brennan to reinforce our team. Her extensive experience, excellent industry knowledge, and proven work methods have greatly benefited us. By quickly understanding our corporate culture and operations, she seamlessly integrated into the team, becoming a crucial component in the brand’s development.

Highly professional, always focused, relevant, supportive, available, and pleasant, Marine is to working relationships what a vitamin is to an engine. With her, we can enhance our performance, accelerate progress, and gain power more easily and quickly. We are delighted to have her support and presence with us.

Pierre Jacques
CEO, De Bethune

Marine Lemonnier-Brennan and Aude Campanelli, with their kindness and experience, have always responded brilliantly and enthusiastically to our requests. Their responsiveness, professionalism, and flexibility are real assets for the development of our brand.

Jan Edöcs
CEO, Doxa Watches

We worked with Marine to raise awareness of a training tool among a target audience of watchmaking professionals. We greatly appreciated the enthusiasm with which Marine tackled our challenging and confidential issue. She didn’t hesitate to bring her creativity, extensive contacts, and experience to our project.

It was a pleasure and a privilege to be supported by a professional of her caliber; it made all the difference.

Aurélie Streit
Director, FHH Academy

Marine and the team at 289 Consulting played a significant role in the successful launches that have earned The Unnamed Society international acclaim.

Through attentive listening and proactive advice, a unique ability to generate impactful messages, and an exceptional work pace, 289 Consulting opened doors for The Unnamed Society to a discerning global collector audience. Their extensive network is a tremendous asset, exemplified by the prominent New York Times article featuring our brand at its inception.

We are delighted to continue having them by our side and to rely on their dynamic support for all our launches.

Jean-Baptiste Trunde
Marketing Director, The Unnamed Society

Energetic – Dynamic – Radiant – Professional – Committed – Engaged – Quick – High-Performing – Inspiring!

Beyond her undeniable effectiveness and formidable efficiency, Marine coached me in an intelligible, supportive, and positive manner as I transitioned into my role as International Press & Public Relations Manager, all in record time. Always attentive, insightful in her reflections, and quick in her analyses, she perfectly adapted to the company’s environment.

More than just a highly enriching professional experience with overwhelmingly positive results, Marine will remain an unforgettable encounter.

Ivanne Perrin-Jaquet
International PR Manager, Girard-Perregaux

Marine tackled the challenge of securing exceptional international television coverage for the first edition of the Homo Faber event in Venice with great efficiency and professionalism.

Over 120 TV channels covered the exhibition, with major agencies like AFP, Reuters, and Bloomberg also broadcasting the images and messages, which were additionally distributed by Eurovision. This unprecedented reach gave us complete satisfaction.

Corinne Paget-Blanc
Director of Press and Media Relations, Michelangelo Foundation, Richemont Group

We worked with Marine and her team for several months on our storytelling in English and French. Marine is remarkably responsive, always attentive, and very efficient, even with tight deadlines. She quickly immersed herself in the world of our Maison and found the right words to bring our creations and brand DNA to life through her writing.

We thank her for her excellent work and look forward to another opportunity for a wonderful collaboration.

The Marketing & Communication Team at Adler

289 Consulting: Performance with Humility.

The organization of the Concours d’Élégance Suisse is delighted to collaborate with 289 Consulting, led by Marine Lemonnier-Brennan and Aude Campanelli, who have successfully taken the reins of our communication. Immediately challenged by the onset of the COVID-19 pandemic, the team adeptly adapted to our evolving needs as we made necessary decisions.

We particularly value the agency’s strategic advice and responsiveness in difficult circumstances. The results delivered with humility highlight the unequivocal and unparalleled performance capability of this dynamic duo.

Mathias Doutreleau
Co-Founder, Concours d’Élégance Suisse

We have been working with Marine Lemonnier and Aude Campanelli on writing our press kits and releases, as well as managing our media relations. Their diverse experiences, deep industry knowledge, insightfulness, and efficiency in supporting Krayon’s projects have been a privilege and a blessing. I especially thank them for their wise advice, which has provided us with a fresh perspective on press relations.

Rémi Maillat
Founder & CEO, KRAYON

We extend our heartfelt thanks to Marine Lemonnier-Brennan and Aude Campanelli for the exceptional professionalism you have demonstrated in communicating our new technical innovation. Your work truly feels like a significant contribution to all our efforts. You understand and highlight them beautifully. We appreciate your attentiveness, brilliant grasp of highly technical subjects, quick action, and warm personalities. We look forward to continuing our collaboration.

Ewa & Bernhard Lederer
Founder & CEO, Bernhard Lederer Watches

 

I have had the opportunity to work with Aude several times at Baselworld and other events on behalf of Dubois Dépraz. Aude is an exemplary professional, and it has always been a pleasure to collaborate with her.

Pierre Dubois
CEO, Dubois Dépraz

Efficient, highly trustworthy, and generous with her knowledge, Marine is an amazing woman whose humility, kindness, and talent are truly inspiring. She knows how to consult, unite, and extend her trust. With an astonishing curiosity and a clear passion for excellence and watchmaking craftsmanship, she excels in understanding the field and the challenges of our time.

Remarkably creative, she, along with Aude Campanelli, leads their missions with clear vision and structure. Their approach is reflected in the high quality of their services, which are relevant, demanding, innovative, and dynamic. They provide real added value in terms of knowledge and skills, including writing. The chemistry is inevitable when interacting with such rich personalities.

Catherine Henry
Co-Founder & COO, GENUS Watches

Marine leveraged her powerful network for the Luxury Venture Group, not only by identifying and bringing the right people as jury members for the first edition of the Luxury Innovation Awards but also by effectively promoting the right messages to the right audiences. She did this exceptionally well. She further amplified the impact by negotiating with major television networks like Eurovision to distribute the content.

Deependra Pandey
CEO, Luxury Venture Group

Marine combines the rare qualities of energy, freshness, and optimism with the maturity, expertise, and network that come from her extensive high-level experience.

She knows how to listen, appreciate, and integrate others, quickly producing an appropriate response and tailored content strategy. It’s the difference between ready-to-wear and haute couture.

For ONLY WATCH, for example, she strengthened our TV presence with strategic agreements, resulting in remarkable coverage by AFP and immediate broadcast on CNN International.

Luc Pettavino
Founder/Organizer, ONLY WATCH

I have known Marine Lemonnier-Brennan for many years, and it was clear to me that I should turn to her when I wanted to develop the new image of my company and the strategy for the years to come. I have learned so much about communication from her; Marine is an incredible professional and a tireless work machine. We have accomplished a phenomenal amount of work over the past few years, and Marine has been a significant contributor. I can never thank her enough for her friendship, professionalism, kindness, and constant availability. The best is yet to come.

Pierre Salanitro
CEO, Salanitro SA

Extremely efficient! That’s the term that comes to mind when describing Marine.

I’ve had the pleasure of working with her for over a year, and she inspires me both personally and professionally. Her expertise and professionalism have allowed her to seamlessly adapt to our company culture, engaging fully and diligently with every challenge we’ve faced.

More than just a unifying presence, Marine brings a radiant energy to the team and expertly coaches us toward the best communication strategies. It’s a great pride to work with her and rely on her constant availability.

Ouldouze Nadiri
International PR Manager, De Bethune

We had the pleasure of working with Marine and Aude, and we were won over by their dynamism, positivity, and professionalism. Marine quickly understood our brand, its universe, and its challenges, distilling the essential essence. She found the right words to help us clarify our message and positioning for the media.

We thank her for her invaluable advice and expertise, which made all the difference. We look forward to collaborating on new projects in the future!

William Groll
CEO, Alchemists

We have had the opportunity to work with Aude Campanelli several times over the past few years to support us in launching our new products and other communications. It has always been a great pleasure to work with Aude, not only for her professionalism but also for her human qualities, enthusiasm, empathy, and contagious positivity. We are immensely grateful for the quality of her work.

Carole Dubois
CEO, Pierre DeRoche

I had the opportunity to work with Aude Campanelli to increase the PR visibility of Frédérique Constant and Alpina in Switzerland. Thanks to her excellent service and strong relationships with the press, our brand awareness has grown. I greatly appreciate her dedication, professionalism, and the results she has delivered.

Valérie Andrey
Managing Director Switzerland, Frédérique Constant and Alpina

I had the pleasure of collaborating with Marine Lemonnier in the past. A few years later, I reconnected with her and Marie Ansel, who have since taken the reins of our public and media relations with remarkable skill, dynamism, and deeply appreciated enthusiasm. Marine and Marie immediately embraced the project and immersed themselves completely to create a comprehensive environment for us.

More than just PR, 289 Consulting offers us a strategic, global, and consistent vision.
289 Consulting provides solutions and a reliable support system.
Creativity, passion, attentiveness, kindness, and good humor are always present.
It’s a real pleasure to collaborate with them. Thank you, ladies.

 

Emmanuel Jutier
Founding Partner, Commercial Director, ARTime

Thanks to Marine Lemonnier-Brennan, Estelle d’Hubert, and the entire 289 team, with their international network and extensive expertise in haute horlogerie, Charles Girardier achieved a sensational launch of the brand and its first collection, the Signature Mystérieuse Calibre 1809, during the Geneva Watch Days.

Marine’s exceptional writing and her innate talent for quickly grasping the qualities, contradictions, and secrets of a brand to turn them to its advantage and reveal them masterfully to a discerning audience are and will continue to be major assets for our success.

Patrick Ulm
Founder & CEO, Charles Girardier

Working with Marine and the entire 289 Consulting team is a flawless experience, providing us at Christie’s with the opportunity to partner with one of the best PR teams in the world. Marine is simply exceptional! She is easy to work with, always available, kind, full of humor, extremely well-connected, dedicated, and passionate about everything she does. This has made it clear that we wouldn’t want to work with anyone else but Marine and her fantastic team at 289 Consulting.

Alexandre Bigler
Vice President and Head of Watches, Christie’s Asia Pacific.

We have enlisted Marine and John for several projects, including the design and creation of our first newsletter as well as identifying key messages and drafting content for our upcoming website. Their professionalism, speed, and the excellence of their work are greatly appreciated.

Abner Tato
Vice President Marketing & Inflight Quality, Global Jet

For the launch of our new Haute Horlogerie brand, Bianchet, we enlisted Marine Lemonnier to handle all our communications. Dedicated, responsive, efficient, and equipped with a vast network and excellent strategic skills, Marine quickly understood our needs and wishes. She proposed communication strategies that aligned with our vision and goals. We appreciate her insight and attention to detail, including the production of high-quality content. With Estelle d’Hubert joining the team, we are thrilled with our collaboration and grateful for their support and advice at every crucial juncture of our brand’s journey.

Emmanuelle and Rodolfo Bianchet
Co-founders & CEOs of Bianchet

There are challenges that seem like mountains, and there are people who help you climb them. With them by your side, everything seems so simple. Beyond their skills, these people have a secret: their heart, which pushes you to go a little further, a little stronger.

Thank you, Marine, for having the key to this secret and for sharing it.

Xavier Dietlin
CEO, Dietlin Swiss Showcases

jacob&co testimonial photo 289 conuslting

With unparalleled professionalism, unwavering commitment, and an entrepreneurial mindset, the team at 289 Consulting, led by Marine Lemonnier and Estelle d’Hubert, possesses a rare talent: they consistently give each client the feeling they are at the center of their expertise, their efficiency, and their attention. Our partnership with 289 Consulting has propelled our messages to a global scale. Their ability to swiftly and successfully implement our marketing strategy, adapt to our organization, and support our rapid growth pace has strategically bolstered our brand development. The team operates at a triple-A level, comprising incredible experts with strong ties to the best media outlets and opinion leaders worldwide. Your commitment is total in each of our projects, and I am thrilled to have you by our side for a long time to come!

Benjamin Arabov
CEO of Jacob & Co.

clement meynier ceo de amida review 289 consulting

Our collaboration with 289 Consulting was a great experience in terms of professionalism and commitment. Right from the start of the project to relaunch the AMIDA brand, the team, with Cloé Biessy as team-leader, demonstrated an entrepreneurial vision that was invaluable to us.

Their ability to define and propel our communication messages on an international scale, to adapt to our organization, to schedule key meetings at the Watches & Wonders trade show but also around the world when we did our WorldTour, and to trigger significant publications that supported our sales campaign, was decisive for the brand’s relaunch.

Their unrivalled commitment and great professionalism are evident at every stage. Cultivating close links with top media and opinion leaders around the world, 289 Consulting has been a great support, and we’re delighted to continue working with the whole team.

Clément Meynier
CEO of AMIDA 

It is a pleasure and honor to work with Marine, Estelle and the whole 289 team. In 30 years in the watch industry, I don’t remember such a constructive relationship. The Dynamic , the Positive Energy and of course the exceptional network / media relations they reactivated for us are just unbelievable. It really helped ArtyA momentum to grow, and I feel confident and privileged to have such productive partner and friend.

Yvan Arpa
CEO, ArtyA

289 Consulting

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Conformément aux dispositions de la loi pour la Confiance dans l’Économie Numérique, nous vous informons que 289 Consulting est une Sàrl déposée auprès du registre du commerce suisse, numéro CHE-367.631.595

 

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Remerciements

 

Fabien Nissels Photograpy

Marine Lemonnier-Brennan

Founder & Managing Director

25 years of experience at 3 major international listed groups.

An early career in the Olympic world (4 Olympic Games), 10 years at CANAL+ in Paris at the Service des Sports, 15 years in high watchmaking at Richemont and LVMH: Marine Lemonnier-Brennan combines solid experience and deep expertise in media and public relations.

Over the past 10 years, Marine was Global PR Director alongside Jean-Claude Biver, Chairman of LVMH Watch Division, successively supporting the growth of HUBLOT, the repositioning of TAG HEUER, and most recently the revitalization of ZENITH.

In March 2018, Marine began a new chapter with the creation of 289 Consulting, putting her proven track record at the service of foundations, institutions and horology brands.
Biography
A career start in sports – youngest press secretary at the 1988 Olympic Games in Seoul with the French Riding Federation, press secretary of the French teams), then Coordinator of TV and Radio/ORTO 92 at the Olympic Winter Games in Albertville in 1992.

Marine Lemonnier joins the CANAL+ Sports Department in 1996 as Head of Communications (Europe’s largest sports editorial team with 180 journalists and on-screen legends the likes of Michel Denisot, Charles Bietry, Thierry Gilardi, Grégoire Margotton, Michel Platini – and with ground-breaking production resources in the stadiums to maximise impact).

Summer Olympics in Atlanta 1996, 1998 Football World Cup, 1999 Rugby World Cup, live weekly broadcasts of the biggest football matches in Europe, the biggest rugby competitions, the Formula 1 seasons (including the launch of the first pay-per-view service in Monaco, basketball with the NBA in the USA, the biggest golf tournaments, and the mythical Paris Saint-Germain football club is just down the road… For over 10 years, Marine Lemonnier is at the pulse of high-level international sports, promoting the brand and business strategy of CANAL+.

In 1998, she is nominated for the Paris Press Relations Grand Prix.

Soon after, she becomes CANAL+ Group’s Corporate and Financial Communications Officer (Coordination of European subsidiaries, Mergers & Acquisitions, Annual Reports, Coordination with Universal Studios in Los Angeles …), then Communications Manager of CANALSATELLITE (first platform of cable television in Europe with 450 TV channels & services).

In 2005, Marine Lemonnier moves to Switzerland and enters the world of High Watchmaking at Vacheron Constantin, part of the Richemont Group.

In 2010, already then legendary Jean-Claude Biver calls on her to join him as HUBLOT’s International PR Manager, to develop and implement an ambitious marketing plan and support the brand’s annual double-digit growth.

In 2015, she follows Jean-Claude Biver to TAG Heuer. The mission: to reposition and rejuvenate the brand with a sustained event marketing strategy (F1 with Red Bull Racing, Monaco Grand Prix, Patrick Dempsey, Cara Delevingne, Bella Hadid, Ronaldo, David Guetta, Chris Hemsworth, Manchester United, One Republic, etc …). Among the highlights, the launch of the TAG Heuer smartwatch in collaboration with GOOGLE and INTEL (qualified as perhaps the biggest launch of the Swiss watch industry in 2015 according to Business Watches, achieving the equivalent of CHF 800 million in editorial coverage, in addition to 147 TV channels reporting on the watch within 15 days of the New York launch conference).

In July 2017, Marine Lemonnier arrives at ZENITH, again with Jean-Claude Biver, to join freshly minted CEO Julien Tornare on an ambitious challenge. The team at ZENITH has 3 months to organise the launch of the DEFY LAB watch with the all-new Sémon Oscillator. It is the most important press conference ever in the history of Le Locle. More than 220 journalists from all over the world, and more than 300 guests from within the industry converge in the valley to discover the watchmaking innovation. Shortly thereafter ZENITH’s invention receives the coveted Innovation Award at the 17th Grand Prix d’Horlogerie de Genève.

In March 2018, Marine Lemonnier creates 289 Consulting and collaborates with institutions and several brands in high watchmaking.

Member of the Academy – Grand Prix d’Horlogerie de Genève
Member of the Jury of Grand Prix d’Horlogerie de Genève 2018
Member of the Jury of Grand Prix d’Horlogerie de Genève 2019
Member of the Jury of Grand Prix d’Horlogerie de Genève 2021
Member of the Jury of Grand Prix d’Horlogerie de Genève 2022
Member of the Jury of the Chaire in Watch Design, Bachelor and Master’s degrees.
Member of the Jury of the Luxury Innovation Awards, Baselworld 2020 & 2021.

Member of the 10th Anniversary Celebration Jury.

Marie Ansel

International PR Director

Marie Ansel enjoyed a successful start to her career at Chanel, first in Paris and then at the brand’s Dubai subsidiary. It was the perfect setting for her first steps as a communicator and without a doubt the best training in the luxury industry. There she managed press relations for the 10 countries of the Arabian Gulf and played a key role in the launch of Chanel’s BLEU perfume and J12 Rétrograde Mystérieuse watch. Marie gained solid experience in the communication field, discovered the art of craftsmanship and developed a keen aesthetic sense.

Then followed 12 years in Switzerland in the watch industry, working for major groups such as LVMHand Kering in the marketing departments of the legendary brands TAG Heuer, Audemars Piguet and Ulysse Nardin. Marie fell under the spell of fine watchmaking and soon developed a passion for precision mechanics, holding strategic roles such as international events management, heritage deployment, public relations, hospitality management and, naturally, media and press relations for the numerous product launches she has orchestrated. Rigor, dynamism and listening skills are her main assets.

Marie is a graduate of the Marseille School of Management (France) and the Salamanca School of Communication (Spain). Her two years of hypokhâgne and khâgne studies had her fall in love with words, both written and spoken.

Creative in both content production and delivery, Marie consistently ensured maximum visibility for the brands she worked for, both on and offline. Her empathy and interpersonal skills show in her ability to connect with others and bring them on board to achieve common goals. Her sunny disposition allows her to nurture privileged relationships within her vast network in international media.

In November 2022, Marie joined 289 Consulting.

Marie practices yoga and has a passion for relationships. She lives on the shores of Lake Neuchâtel where she indulges in running without holding back. Her mantra: Benevolence.

Estelle d'Hubert

International PR Director

20 years of experience in the luxury sector, within large organizations as well as start-ups, enable Estelle d’Hubert to contribute a deep and broad perspective based on results achieved in the field.

Estelle began her journey with the Richemont Group at Cartier in Paris and London, then at Vacheron Constantin in Geneva, in the client services and marketing departments, where she met the expectations of demanding customers. She then worked on product presentation, both in prestigious boutiques and for exhibitions. This versatility affords her a 360° understanding of this universe’s codes and drivers.

In 2015, after 10 years with a luxury group, Estelle moved to Neuchâtel where she dove into the world of independent watchmakers, as head of communications for a new watchmaker, Czapek & Cie. Here she gained an entrepreneurial perspective and a deep understanding of the stakes and challenges involved. Soon thereafter, another independent watch company, Schwarz Etienne, became a client, too. Estelle continued building a clientele of independent brands, consolidating her expertise in this space.

Estelle joined the 289 Consulting team in July 2021. She has extensive experience in communication and watchmaking, and is as comfortable working with a small organizations as with large corporates. With a natural inclination towards external relations, she is absolutely at ease in working with and expressing herself in all forms of communication and media, including social networks, with the sensibility for the human touch at the core of the job.

Aude Campanelli

International PR Director

For nearly 15 years, Aude Campanelli worked within the Richemont group in Geneva as International PR Manager of Vacheron Constantin.

The brand’s major international press launches and events, including the 250th Anniversary celebrations, the Métiers d’Art, Patrimony, Les Masques, Excellence Platine, Overseas and Malta collections, major watch complications, international press trips such as a visit to the platinum mines in South Africa, press activations for partnerships such as the Barbier-Mueller exhibition in New York, high profile interviews and the CEO’s image… Aude guided the brand’s international PR strategy and lead-managed its implementation, supporting the development and production of collateral materials as well as coordinating international press relations and communications with 18 markets.

In 2015, she struck out on her own and soon counted Haute Horlogerie brands as her clients for which, depending on the mandate, she managed Swiss or international press relations. She also helped to organise classical music concerts, inter alia for the Crescendo con la Musica Foundation in Geneva.

In 2018, she added the Grand prix d’Horlogerie de Genève to her portfolio, handling relations with the Swiss and international press as well as the event’s social networks.

Enterprising and energetic, quick on her feet, a self-starter and efficient, she holds communication, a sense of values and human relations to be at the core of all success.

Cloé Biessy

International PR Director

Enthusiastic and entrepreneurial by nature, Cloé is passionate about the luxury industry, and in particular, the effects that a positive and successful brand image can have.

Involved in strategic PR and communication decisions for various industries on a national and international scale for ten years, Cloé’s passion for storytelling has seduced many brands for crafting their narratives, product launches, and events aimed at various target audiences.

In addition to her passion, Cloé has been practicing silent meditation for 10 years, and ski touring in winter.

Mousse Jaquier

International PR Director

Mousse Jaquier, a distinguished figure in the realm of luxury branding and public relations, brings a wealth of experience and a multicultural perspective to the 289 Consulting team. A Swiss national, born close to Lausanne and fluent in an impressive array of languages (French, Italian, English, German, Spanish, and Mandarin), Jaquier’s career trajectory is marked by her profound affinity for Italian elegance and lifestyle, a testament to her diverse cultural insights and creative prowess.

Her journey in the luxury sector commenced in 2008 with Blancpain, where her passion for fine watchmaking was ignited. This initial experience laid the foundation for her specialized career in the watchmaking industry, characterized by a blend of creativity, technical understanding, and international relations.

Jaquier’s role as « International Press & Public Manager » at De Grisogono was a pivotal period, during which she honed her skills in building and maintaining a robust international network. Her efforts were instrumental in elevating the brand’s presence on a global scale, leveraging her collaborations with elite photographers, models, and the international horological press to enhance the brand’s technical and aesthetic appeal.

In 2013, Jaquier’s expertise and commitment to excellence led her to Piaget, a part of the Richemont group, where she was entrusted with overseeing the brand’s public relations and presence at the prestigious SIHH. Her strategic approach and meticulous planning ensured Piaget’s enhanced visibility and reputation across more than 20 subsidiaries worldwide, reflecting her capability to navigate and influence the global luxury market effectively.

Embracing a new challenge, Jaquier relocated to Italy in 2019 to specialize in high-end event organization, further broadening her skill set and industry insights. Her decision to join 289 Consulting in March 2024 marks a return to her roots in Swiss watchmaking, aligning her passion for horology with her extensive experience in luxury brand management and international public relations.

At 289 Consulting, Mousse Jaquier is poised to leverage her unique blend of creative vision, technical knowledge, and global network to propel our clients in the horological sector to new heights of recognition and success.

John Covenant

Strategist & English Content Creation Director

John brings close to three decades of experience working as a strategist and copywriter with leading agencies in the UK and the US on some of the world’s greatest brands, in the most competitive sectors. Finding that nugget in the client’s product and ethos and weaving it into a meaningful narrative that clicks with a particular audience – it never gets old. What never fails to give him a kick, though, is “that moment when the idea becomes words, when the ‘lorem ipsum’ characters magically rearrange themselves before my eyes.” Pure serendipity brought John and 289 together in 2021 and he sees each day as a new chance to match creativity with strategy and create connections that matter, so that our clients’ stories aren’t just heard—they’re felt.

Eva Polat

PR & Content Coordinator

After completing a preparatory course in French literature (Hypokhâgne and Khâgne), Eva pursued further education in Geneva, earning a Bachelor’s degree in Public Relations and Communication. Her passion for literature and writing prompted her to secure an internship in journalism and communication, notably with the Swiss magazines EYES MAGAZINE and SUR LA TERRE, for which she authored several articles that were published.

In January 2023, Eva joined 289 Consulting as the team’s PR & Content Coordinator.

Manon Trechsel

289 Consulting Intern

Born in Geneva, Manon grew up in Florence, Italy, where she received a multilingual education (French, English, Italian). Back in Switzerland in 2018, in the city of Lucerne, she deepened her German and Swiss-German language skills, becoming quadrilingual. She obtained her Baccalauréat in 2020 with top honors. The following year, she had the opportunity to do an internship in Berlin with « Strandgutmedia », a TV and digital production agency. This work experience sparked her keen interest in the media world. She then decided to pursue a Bachelor’s degree in Information and Communication Sciences, Psychology and English at the University of Neuchâtel, where she is currently in her second year.

At the same time, she pursues her passion for music as a composer and performer, working closely with her pianist brother. She performs regularly on stage and was awarded the Lucerne prize for best song in 2023.

She joined the 289 Consulting team in February 2024 as an intern.

Emilie Buon Dondelet​

Event Manager

Emilie Buon Dondelet strengthens the team with extensive and solid experience in the field of communication and events acquired with luxury and financial services brands as well as major international organizations based in Geneva who have entrusted her with organizing major events for over 20 years now. A consummate professional when it comes to organizing, thoroughly customer and results oriented, Emilie implements projects and supports teams with a diligent and enthusiastic approach to the mission at hand.

It was at watchmaker Roger Dubuis, part of the Richemont Group, where Emilie and Marine Lemonnier-Brennan first met and worked together. At the time, Emilie managed all communication and event activities for the brand (product launches, advertising campaigns, photo shoots, boutique openings).

Then followed more than 15 years with MCI Group in Geneva, where she developed event concepts, set up and coordinated cross-disciplinary teams to deliver large-scale events such as the 180th anniversary of Jaeger-LeCoultre, events and conventions for Nespresso (including the first edition of the NESPRESSORIA Awards), charity events for the Womanity Foundation, corporate anniversaries such as the 100th anniversary of Caran d’Ache and Induni, as well as product launches for watch manufacturer Zenith. The launch of the Defy Lab watch at Zenith’s headquarters in Le Locle was attended by of 250 journalists from all over the world provided an opportunity to once again collaborate with Marine. Having organized the Nansen Awards for UNHCR (United Nations High Commissioner for Refugees) for several years, Emilie has been called upon to organize the first World Forum on Refugees at the United Nations, which will bring together some 3,000 participants, including six heads of state, more than 90 officials at the ministerial level, the Secretary General of the United Nations, and some 55 international organizations.