289 Consulting – PR Strategy Consultancy
29039
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PR Strategy Consultancy

Media & communications consulting
Specialised in the high watchmaking universe

Expertise

Media Relations

289 Consulting develops the communications strategy that works and supports your teams in its implementation: product launch, institutional communication, leader communication.

 

Content creation

Copywriting, storytelling, photos & video management… 289 Consulting gives you editorial firepower for precision messaging specifically adapted to the target audience and the situation.

 

Events

Do you wish to activate a sponsorship contract? Generate media impact for a key event? Fix an image issue?… 289 Consulting combines creativity with doability to set up effective actions that deliver a high value-add with press media and influencers.

 

TV relations

289 Consulting brings to the table a unique and robust experience in TV production and in setting up partnerships to ensure maximum local, regional, national and international impact and visibility.

 

Digital relations

Bloggers, opinion leaders, online journalists… 289 Consulting will deliver a solid digital strategy that enables you to seize new communication opportunities.

 

Coaching

If what you need is to temporarily reinforce your team or hone your team’s skills in mastering the techniques of media work, 289 Consulting will boost your capabilities and ensure a lasting effect.

 

Networking

A media opportunity to seize for your brand? An event to organise for maximum impact? Let us know your idea and need, and we will bring together the right experts for achieving your goal.

Profiles

Marine Lemonnier-Brennan

Founding Partner of 289 Consulting

25 years of experience at 3 major international listed groups.

 

An early career in the Olympic world (4 Olympic Games), 10 years at CANAL+ in Paris at the Service des Sports, 15 years in high watchmaking at Richemont and LVMH: Marine Lemonnier-Brennan combines solid experience and deep expertise in media and public relations.

 

Over the past 10 years, Marine was Global PR Director alongside Jean-Claude Biver, Chairman of LVMH Watch Division, successively supporting the growth of HUBLOT, the repositioning of TAG HEUER, and most recently the revitalization of ZENITH.

 

In March 2018, Marine began a new chapter with the creation of 289 Consulting, putting her proven track record at the service of foundations, institutions and horology brands.

Credentials and know-how

A career start in sports – youngest press secretary at the 1988 Olympic Games in Seoul with the French Riding Federation, press secretary of the French teams), then Coordinator of TV and Radio/ORTO 92 at the Olympic Winter Games in Albertville in 1992.

 

Marine Lemonnier joins the CANAL+ Sports Department in 1996 as Head of Communications (Europe’s largest sports editorial team with 180 journalists and on-screen legends the likes of Michel Denisot, Charles Bietry, Thierry Gilardi, Grégoire Margotton, Michel Platini – and with ground-breaking production resources in the stadiums to maximise impact).

 

Summer Olympics in Atlanta 1996, 1998 Football World Cup, 1999 Rugby World Cup, live weekly broadcasts of the biggest football matches in Europe, the biggest rugby competitions, the Formula 1 seasons (including the launch of the first pay-per-view service in Monaco, basketball with the NBA in the USA, the biggest golf tournaments, and the mythical Paris Saint-Germain football club is just down the road… For over 10 years, Marine Lemonnier is at the pulse of high-level international sports, promoting the brand and business strategy of CANAL+.

 

In 1998, she is nominated for the Paris Press Relations Grand Prix.

 

Soon after, she becomes CANAL+ Group’s Corporate and Financial Communications Officer (Coordination of European subsidiaries, Mergers & Acquisitions, Annual Reports, Coordination with Universal Studios in Los Angeles …), then Communications Manager of CANALSATELLITE (first platform of cable television in Europe with 450 TV channels & services).

 

In 2005, Marine Lemonnier moves to Switzerland and enters the world of High Watchmaking at Vacheron Constantin, part of the Richemont Group.

 

In 2010, already then legendary Jean-Claude Biver calls on her to join him as HUBLOT’s International PR Manager, to develop and implement an ambitious marketing plan and support the brand’s annual double-digit growth.

 

In 2015, she follows Jean-Claude Biver to TAG Heuer. The mission: to reposition and rejuvenate the brand with a sustained event marketing strategy (F1 with Red Bull Racing, Monaco Grand Prix, Patrick Dempsey, Cara Delevingne, Bella Hadid, Ronaldo, David Guetta, Chris Hemsworth, Manchester United, One Republic, etc …). Among the highlights, the launch of the TAG Heuer smartwatch in collaboration with GOOGLE and INTEL (qualified as perhaps the biggest launch of the Swiss watch industry in 2015 according to Business Watches, achieving the equivalent of CHF 800 million in editorial coverage, in addition to 147 TV channels reporting on the watch within 15 days of the New York launch conference).

 

In July 2017, Marine Lemonnier arrives at ZENITH, again with Jean-Claude Biver, to join freshly minted CEO Julien Tornare on an ambitious challenge. The team at ZENITH has 3 months to organise the launch of the DEFY LAB watch with the all-new Sémon Oscillator. It is the most important press conference ever in the history of Le Locle. More than 220 journalists from all over the world, and more than 300 guests from within the industry converge in the valley to discover the watchmaking innovation. Shortly thereafter ZENITH’s invention receives the coveted Innovation Award at the 17th Grand Prix d’Horlogerie de Genève.

 

In March 2018, Marine Lemonnier creates 289 Consulting and collaborates with institutions and several brands in high watchmaking.

GPHG

Member of the Jury of Grand Prix d’Horlogerie de Genève 2018.
Member of the Jury of Grand Prix d’Horlogerie de Genève 2019.
Member of the Academy of the Grand Prix d’Horlogerie de Genève.

head-logo

Member of the Jury of the Chaire in Watch Design, Bachelor and Master’s degrees.

Member of the Jury of the Luxury Innovation Awards, Baselworld 2020 & 2021.

Member of the 10th Anniversary Celebration Jury.

Aude Campanelli

Aude Campanelli

Founding Partner of 289 Consulting

For nearly 15 years, Aude Campanelli worked within the Richemont group in Geneva as International PR Manager of Vacheron Constantin.

 

The brand’s major international press launches and events, including the 250th Anniversary celebrations, the Métiers d’Art, Patrimony, Les Masques, Excellence Platine, Overseas and Malta collections, major watch complications, international press trips such as a visit to the platinum mines in South Africa, press activations for partnerships such as the Barbier-Mueller exhibition in New York, high profile interviews and the CEO’s image… Aude guided the brand’s international PR strategy and lead-managed its implementation, supporting the development and production of collateral materials as well as coordinating international press relations and communications with 18 markets.

 

In 2015, she struck out on her own and soon counted Haute Horlogerie brands as her clients for which, depending on the mandate, she managed Swiss or international press relations. She also helped to organise classical music concerts, inter alia for the Crescendo con la Musica Foundation in Geneva.

 

In 2018, she added the Grand prix d’Horlogerie de Genève to her portfolio, handling relations with the Swiss and international press as well as the event’s social networks.

 

Enterprising and energetic, quick on her feet, a self-starter and efficient, she holds communication, a sense of values and human relations to be at the core of all success.

Services

PR Strategy

Building strong relationships with journalists and new opinion leaders.

 

As a strategic partner, 289 Consulting provides communications expertise across all media: print, audio-visual, digital platforms, influencers, forums, and social media.

 

289 Consulting works with your team to define your communications strategy and put in place effective action plans, giving you the full benefit of hands-on expertise every step of the way.

 

The philosophy? Transmit the right information to the right people at the right moment to achieve maximum impact.

Advisory Support

289 Consulting’s integrated approach adapts to your needs and goals to ensure results.

 

Swiss market and international, 289 Consulting provides targeted PR and communications support on an ad hoc basis, made-to-measure basis.

 

We facilitate finding the right strategy and using the right communication tools to structure your media relationships. 289 Consulting provides advice, coordination, support and guidance in implementing the solutions identified together with you.

Associated Services

Compelling and impactful press releases, press kits, corporate profiles, editorial content for institutional media, infographics and audio-visual materials, event concepts, organisation of press conferences, interview prepping, manufacturing site and showroom visits, product tests for the press, brand perception audits, communications action plans, editorial calendar follow-up…

 

289 Consulting brings into play all the tools that serve your message and your objectives.

Watchmaking Customers

Close to 20 international brands and clients trust 289 Consulting. The list of collaborations remains confidential.

Others

Communication & Marketing support, Copywriting

Communication & Marketing support, Copywriting

Communication support, Copywriting

Global Communication PR Consulting, Media Relations Swiss & International

Communication support, Media Relations Swiss & International

Global Communication PR Consulting, Media Relations Swiss & International

Global Communication Consulting, New media & TV production/Relations/distribution developments, 2018 & 2019

Global Communication PR Consulting, Production & TV Relations Homo Faber Exhibition 2019

Communication advisory. Strategy and Copywriting.

Communication & Marketing support, PR Influence

Communication & Marketing support, Media Relations Swiss & International

Global Communication Consulting, Corporate Image

Communication & Marketing support, Media Relations Swiss & International

Global Communication Consulting, Production & TV Relations

Communication support, Copywriting

Communication & Marketing support, Copywriting

Global Communication PR Consulting, 2018 & 2019

Values

A versatile skillset

289 Consulting’s strength comes from meeting the most diverse challenges with the skills to match (corporate communication, product press relations, crisis communication, social communication, financial communication, audio-visual image management, coaching…) to support clients in developing effective and impactful communication strategies, and to assist their teams on the implementation front.

Foundational core values

Loyalty, discretion, transparency and an open exchange are at the core of the lasting and dependable bond that is forged between 289 Consulting and its clients.

 

Ensuring the longevity and continuity of these foundational values rests on both intellectual and ethical rigour. It comes from wanting to build relationships based on partnership and trust.

Swiss hub, international network

A deep and broad knowledge of the inner workings of the watchmaking universe, the economic drivers and the media context as well as their subtle interactions – in Switzerland and on the international scene – is a key reason why brands and foundations find in 289 Consulting the right partner to meet communication challenges around the world.

References

“Marine, thanks to her great competence, was instrumental in masterfully promoting the Art of Hublot and that of TAG Heuer.”

 

Jean-Claude Biver – President of LVMH Watch Division, CEO of TAG Heuer, Chairman of HUBLOT, Chairman of ZENITH

Michel Loris-Melikoff

“Getting to know Marine Lemonnier-Brennan continues to be an enriching experience, both personally and professionally. We don’t need to see each other every day, we share the same vision and understand the challenges of the times. Availing ourselves of her services, of her professionalism, her dedication and her common sense, has enabled us to shift Baselworld’s communication and PR forward, and thus increase awareness and understanding of the new direction Baselworld is taking.

 

Equipped with great intelligence, empathy and knowledge of our industry, Marine has become an essential pillar of our communication. We are proud to be able to count on Marine for the next major steps in the transformation of Baselworld.”

 

Michel Loris-Melikoff – Baselworld, Managing Director

Pierre Salanitro

“I have known Marine Lemonnier-Brennan for many years and it was obvious for me to call upon her when it became time to develop the new image for my company as well as the strategy for the years to come. I have learned a lot in communication, Marine is an incredible professional and a tireless work machine. We have done a phenomenal job over the past 18 months and Marine has been a big part of that. I cannot thank her enough for her friendship, professionalism, kindness and availability at all times. The best is yet to come.”

 

Pierre Salanitro, CEO of Salanitro SA

Julien Tornare

“I twice had the opportunity of working with Marine, first at Vacheron Constantin when I was USA Brand President, and more recently as CEO of ZENITH. On both occasions it was an exceptional collaboration!

 

Marine is a consummate professional, and probably the best in her field. She demonstrates unmatched dynamism and energy, and has substantially contributed to the success of all the brands she has worked for.”

 

Julien Tornare – CEO of Zenith, LVMH Group

“I worked with Marine Lemonnier in two roles I held within the LVMH Group, as General Manager of the TAG Heuer brand, and as CEO of the LVMH Science Institute.

 

This allowed me to appreciate Marine’s qualities, not only with regard to her commitment and the results she achieved, but also and above all in terms with regard to her extraordinary capacity to manage the impossible when it comes to deadlines and deliverables. Marine is a recognized professional of quite formidable efficiency.”

 

Guy Sémon – CEO, LVMH Group Science Institute

“I called upon Marine to redirect and reorganize the press and media relations department at Greubel Forsey. She completed her mission in the best manner possible, with efficiency and determination. I thank her for the excellence of her work.”

 

Robert Greubel – Co-founder and CEO, Greubel Forsey.

Pierre Jacques

“I called in Marine to reinforce our team. Through her extensive experience, excellent knowledge of the industry and proven working methods, she made a major contribution. She quickly understood our culture and how we operate, and soon become an integral part of the team, fully involved in developing the brand. Very professional, always focused, astute, supportive, available and pleasant, Marine is to a working relationship what a high-quality lubricant is to an engine. It enables you to shift down and rev up to draw maximum power and keep it up until past finish line and beyond.

 

We are delighted to be able to count on his support and his presence at our side.”

 

Pierre Jacques, CEO, De Bethune

Ouldouze Nadiri

“Extremely effective! That’s what comes to mind in describing Marine.

 

I have had the pleasure of working with her for over a year and she inspires me both personally and professionally. Through her expertise and professionalism she has adapted perfectly to our culture by getting involved in a committed and diligent manner in each of the challenges we have faced.

 

Much more than a unifying element, Marine brings a sun-like energy to the team and knows how to coach us towards the best communication strategies. We take pride and pleasure in equal measure in working with Marine and being able to count on her availability at all times.”

 

Ouldouze Nadiri, International Communication & PR Manager, De Bethune

Jan Edöcs

“Marine Lemonnier-Brennan and Aude Campanelli, through their kindness and experience, have always demonstrated brilliance and enthusiasm in addressing our needs. Their responsiveness, professionalism and flexibility are highly appreciated.”

 

Jan Edöcs, CEO of DOXA Watches

“I’ve known Marine since her days at Vacheron Constantin and already then saw that she had exceptional qualities in this very special world of high watchmaking. That is why I wanted her on board to align our new strategy for the SIHH towards broadcast and new digital media.

 

Through her work, her knowledge of the inner workings of our industry, her professionalism, and especially her energy, Marine has greatly contributed to thrusting the SIHH centre stage and giving it international resonance as a brand and content creator. In addition to being results-orientated, Marine fit right in and quickly became a much-appreciated member of the team.”

 

Fabienne Lupo – Chairwoman of the Fondation de la Haute Horlogerie (FHH) & Managing Director of the Salon International de la Haute Horlogerie (SIHH)

“We worked with Marine on giving visibility to a training tool destined for a target audience of watchmaking professionals. We greatly appreciated the enthusiasm with which Marine took up this task, as difficult and confidential as it no doubt was.

 

She did not hesitate to put all her creativity, network and experience in the service of our project. It was fortunate for us to have a professional of Marine’s caliber by our side; it made all the difference.”

 

Aurélie Streit – Director, FHH Academy

Xavier Dietlin

Secret Weeks – 165th Anniversary – September 2019
“There are missions that seem like mountains to you and people who help you climb them. With them everything seems so simple, so beautiful. In addition to their skills, these people have a secret: their heart that allows you to go a little further, a little stronger. Thank you Marine for having this secret and for sharing it.”

 

Xavier Dietlin – CEO of Dietlin Swiss Showcases

Ivanne Perrinjaquet

“Energetic – Dynamic – Solar – Professional – Committed – Involved – Fast – Efficient – Inspiring!

Beyond an indisputable effectiveness and a formidable efficiency, Marine coached me in an intelligible, benevolent and positive way in taking on the role of International Press & Public Relations Manager in record time. Always ready to listen, relevant in her reflections and quick in her analyses, she adapted perfectly to the company’s environment.

In addition to a very enriching professional experience, the results of which are largely positive, Marine will remain an unforgettable encounter.”

 

Ivanne Perrinjaquet – International Press & Public Relations Manager at Girard-Perregaux, Kering Group

“It is with great efficiency and professionalism that Marine met the challenge of ensuring that the first edition of our Homo Faber event received high quality international TV coverage.”

 

Corinne Paget-Blanc – Head of Media and Press Relations, Michelangelo Foundation, Richemont Group

adler

We’ve been working for several months now with Marine and her team to write our texts in English and French. Marine is remarkably responsive, always a keen listener and very efficient despite sometimes short deadlines. She has been able to immerse herself very quickly in the Adler universe and find the right words to bring our creations and the DNA of our brand to life through her storytelling. We thank her for her excellent work and look forward to continuing our wonderful collaboration.

 

The Adler Marketing & Communications team

Contact

289 Consulting

office@289consulting.com

+41 79 389 67 62

      Clairevue, Grosjean 11
     CH-1183 Bursins

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