289 Consulting – PR Strategy Consultancy
29039
home,page-template,page-template-full_width,page-template-full_width-php,page,page-id-29039,ajax_fade,page_not_loaded,,qode-title-hidden,qode_grid_1300,footer_responsive_adv,qode-child-theme-ver-1.0.0,qode-theme-ver-14.5,qode-theme-bridge,disabled_footer_bottom,wpb-js-composer js-comp-ver-5.4.7,vc_responsive

PR Strategy Consultancy

Specialised in the high watchmaking universe
Media & communications consulting
Embedded in the enterprise
A la carte

Expertise

TV relations

289 Consulting brings to the table a unique and robust experience in TV production and in setting up partnerships to ensure maximum local, regional, national and international impact and visibility.

 

Media Relations

Product launch, institutional communication, leader communication… 289 Consulting develops the communications strategy that works and supports your teams in its implementation.

 

Events

Do you wish to activate a sponsorship contract? Generate media impact for a key event? Fix an image issue?… 289 Consulting combines creativity with doability to set up effective actions that deliver a high value-add with press media and influencers.

 

Content creation

Video, images, texts… 289 Consulting gives you editorial firepower for precision messaging specifically adapted to the target audience and the situation.

 

Digital relations

Bloggers, opinion leaders, online journalists… 289 Consulting will deliver a solid digital strategy that enables you to seize new communication opportunities.

 

Coaching

If what you need is to temporarily reinforce your team or hone your team’s skills in mastering the techniques of media work, 289 Consulting will boost your capabilities and ensure a lasting effect.

 

Networking

A media opportunity to seize for your brand? An event to organise for maximum impact? Let us know your idea and need, and we will bring together the right experts for achieving your goal.

Profile

Marine Lemonnier-Brennan

Founder of 289 Consulting
GPHG

Member of the Jury of Grand Prix d’Horlogerie de Genève

25 years of experience at 3 major international listed groups

An early career in the Olympic world, 10 years at CANAL+ in Paris at the Service des Sports, 15 years in high watchmaking at Richemont and LVMH: Marine Lemonnier-Brennan combines solid experience and deep expertise in media and public relations.

 

Over the past 10 years, Marine was Global PR Director alongside Jean-Claude Biver, Chairman of LVMH Watch Division, successively supporting the growth of HUBLOT, the repositioning of TAG HEUER, and most recently the revitalization of ZENITH.

 

At the end of 2017, Marine began a new chapter with the creation of 289 Consulting, putting her proven track record at the service of foundations, institutions and horology brands.

Credentials and know-how

A career start in sports – youngest press secretary at the 1988 Olympic Games in Seoul with the French Riding Federation, press secretary of the French teams), then Coordinator of TV and Radio/ORTO 92 at the Olympic Winter Games in Albertville in 1992.

 

Marine Lemonnier joins the CANAL+ Sports Department in 1996 as Head of Communications (Europe’s largest sports editorial team with 180 journalists and on-screen legends the likes of Michel Denisot, Charles Bietry, Thierry Gilardi, Grégoire Margotton, Michel Platini – and with ground-breaking production resources in the stadiums to maximise impact).

 

Summer Olympics in Atlanta 1996, 1998 Football World Cup, 1999 Rugby World Cup, live weekly broadcasts of the biggest football matches in Europe, the biggest rugby competitions, the Formula 1 seasons (including the launch of the first pay-per-view service in Monaco, basketball with the NBA in the USA, the biggest golf tournaments, and the mythical Paris Saint-Germain football club is just down the road… For over 10 years, Marine Lemonnier is at the pulse of high-level international sports, promoting the brand and business strategy of CANAL+.

 

In 1998, she is nominated for the Paris Press Relations Grand Prix.

 

Soon after, she becomes CANAL+ Group’s Corporate and Financial Communications Officer (Coordination of European subsidiaries, Mergers & Acquisitions, Annual Reports, Coordination with Universal Studios in Los Angeles …), then Communications Manager of CANALSATELLITE (first platform of cable television in Europe with 450 TV channels & services).

 

In 2005, Marine Lemonnier moves to Switzerland and enters the world of High Watchmaking at Vacheron Constantin, part of the Richemont Group.

 

In 2010, already then legendary Jean-Claude Biver calls on her to join him as HUBLOT’s International PR Manager, to develop and implement an ambitious marketing plan and support the brand’s annual double-digit growth.

 

In 2015, she follows Jean-Claude Biver to TAG Heuer. The mission: to reposition and rejuvenate the brand with a sustained event marketing strategy (F1 with Red Bull Racing, Monaco Grand Prix, Patrick Dempsey, Cara Delevingne, Bella Hadid, Ronaldo, David Guetta, Chris Hemsworth, Manchester United, One Republic, etc …). Among the highlights, the launch of the TAG Heuer smartwatch in collaboration with GOOGLE and INTEL (qualified as perhaps the biggest launch of the Swiss watch industry in 2015 according to Business Watches, achieving the equivalent of CHF 800 million in editorial coverage, in addition to 147 TV channels reporting on the watch within 15 days of the New York launch conference).

 

In July 2017, Marine Lemonnier arrives at ZENITH, again with Jean-Claude Biver, to join freshly minted CEO Julien Tornare on an ambitious challenge. The team at ZENITH has 3 months to organise the launch of the DEFY LAB watch with the all-new Sémon Oscillator. It is the most important press conference ever in the history of Le Locle. More than 220 journalists from all over the world, and more than 300 guests from within the industry converge in the valley to discover the watchmaking innovation. Shortly thereafter ZENITH’s invention receives the coveted Innovation Award at the 17th Grand Prix d’Horlogerie de Genève.

 

Since October 2017, Marine Lemonnier has been collaborating as an independent Senior PR Advisor with the Haute Horlogerie Foundation, the SIHH (International Exhibition of Haute Horlogerie), the Michelangelo Foundation and several clients in high watchmaking.

Services

PR Strategy

Building strong relationships with journalists and new opinion leaders.

 

As a strategic partner, 289 Consulting provides communications expertise across all media: print, audio-visual, digital platforms, influencers, forums, and social media.

 

289 Consulting works with your team to define your communications strategy and put in place effective action plans, giving you the full benefit of hands-on expertise every step of the way.

 

The philosophy? Transmit the right information to the right people at the right moment to achieve maximum impact.

Advisory Support

289 Consulting’s integrated approach adapts to your needs and goals to ensure results.

 

Embedded with your teams, 289 Consulting provides targeted PR and communications support on an ad hoc basis, made-to-measure basis.

 

We facilitate finding the right strategy and using the right communication tools to structure your media relationships. 289 Consulting provides advice, coordination, support and guidance in implementing the solutions identified together with you.

Associated Services

Compelling and impactful press releases, press kits, corporate profiles, editorial content for institutional media, infographics and audio-visual materials, event concepts, organisation of press conferences, interview prepping, manufacturing site and showroom visits, product tests for the press, brand perception audits, communications action plans, editorial calendar follow-up…

 

289 Consulting brings into play all the tools that serve your message and your objectives.

Institutional clients

FHH

Communications advisor to the Foundation of High Horology

SIHH

Communications advisor of the Salon International de la Haute Horlogerie

Communications advisor of the Michelangelo Foundation

Corporate clients

The client list is confidential.

Values

A versatile skillset

289 Consulting’s strength comes from meeting the most diverse challenges with the skills to match (corporate communication, product press relations, crisis communication, social communication, financial communication, audio-visual image management, coaching…) to support clients in developing effective and impactful communication strategies, and to assist their teams on the implementation front.

Foundational core values

Loyalty, discretion, transparency and an open exchange are at the core of the lasting and dependable bond that is forged between 289 Consulting and its clients.

 

Ensuring the longevity and continuity of these foundational values rests on both intellectual and ethical rigour. It comes from wanting to build relationships based on partnership and trust.

Swiss hub, international network

A deep and broad knowledge of the inner workings of the watchmaking universe, the economic drivers and the media context as well as their subtle interactions – in Switzerland and on the international scene – is a key reason why brands and foundations find in 289 Consulting the right partner to meet communication challenges around the world.

References

“Marine, thanks to her great competence, was instrumental in masterfully promoting the Art of Hublot and that of TAG Heuer.”

 

Jean-Claude Biver – President of LVMH Watch Division, CEO of TAG Heuer, Chairman of HUBLOT, Chairman of ZENITH

“I’ve known Marine since her days at Vacheron Constantin and already then saw that she had exceptional qualities in this very special world of high watchmaking. That is why I wanted her on board to align our new strategy for the SIHH towards broadcast and new digital media.

 

Through her work, her knowledge of the inner workings of our industry, her professionalism, and especially her energy, Marine has greatly contributed to thrusting the SIHH centre stage and giving it international resonance as a brand and content creator. In addition to being results-orientated, Marine fit right in and quickly became a much-appreciated member of the team.”

 

Fabienne Lupo – Chairwoman of the Fondation de la Haute Horlogerie (FHH) & Managing Director of the Salon International de la Haute Horlogerie (SIHH)

“I twice had the opportunity of working with Marine, first at Vacheron Constantin when I was USA Brand President, and more recently as CEO of ZENITH. On both occasions it was an exceptional collaboration!

 

Marine is a consummate professional, and probably the best in her field. She demonstrates unmatched dynamism and energy, and has substantially contributed to the success of all the brands she has worked for.”

 

Julien Tornare – CEO of Zenith

“I worked with Marine Lemonnier in two roles I held within the LVMH Group, as General Manager of the TAG Heuer brand, and as CEO of the LVMH Science Institute.

 

This allowed me to appreciate Marine’s qualities, not only with regard to her commitment and the results she achieved, but also and above all in terms with regard to her extraordinary capacity to manage the impossible when it comes to deadlines and deliverables. Marine is a recognized professional of quite formidable efficiency.”

 

Guy Sémon – CEO, LVMH Group Science Institute

“I called upon Marine to redirect and reorganize the press and media relations department at Greubel Forsey. She completed her mission in the best manner possible, with efficiency and determination. I thank her for the excellence of her work.”

 

Robert Greubel – Co-founder and CEO, Greubel Forsey.

“We worked with Marine on giving visibility to a training tool destined for a target audience of watchmaking professionals. We greatly appreciated the enthusiasm with which Marine took up this task, as difficult and confidential as it no doubt was.

 

She did not hesitate to put all her creativity, network and experience in the service of our project. It was fortunate for us to have a professional of Marine’s caliber by our side; it made all the difference.”

 

Aurélie Streit – Director, FHH Academy

“It is with great efficiency and professionalism that Marine met the challenge of ensuring that the first edition of our Homo Faber event received high quality international TV coverage.”

 

Corinne Paget-Blanc – Head of Media and Press Relations, Michelangelo Foundation

Contact

289 Consulting

Chemin du Mont Blanc 11
CH-1273 Arzier – Le Muids

+41 79 389 67 62

office@289consulting.com

Follow us