289 Consulting develops the communications strategy that works and supports your teams in its implementation: product launch, institutional communication, leader communication.
Copywriting, storytelling, photos & video management… 289 Consulting gives you editorial firepower for precision messaging specifically adapted to the target audience and the situation.
Do you wish to activate a sponsorship contract? Generate media impact for a key event? Fix an image issue?… 289 Consulting combines creativity with doability to set up effective actions that deliver a high value-add with press media and influencers.
289 Consulting brings to the table a unique and robust experience in TV production and in setting up partnerships to ensure maximum local, regional, national and international impact and visibility.
Bloggers, opinion leaders, online journalists… 289 Consulting will deliver a solid digital strategy that enables you to seize new communication opportunities.
If what you need is to temporarily reinforce your team or hone your team’s skills in mastering the techniques of media work, 289 Consulting will boost your capabilities and ensure a lasting effect.
A media opportunity to seize for your brand? An event to organise for maximum impact? Let us know your idea and need, and we will bring together the right experts for achieving your goal.
25 years of experience at 3 major international listed groups.
An early career in the Olympic world (4 Olympic Games), 10 years at CANAL+ in Paris at the Service des Sports, 15 years in high watchmaking at Richemont and LVMH: Marine Lemonnier-Brennan combines solid experience and deep expertise in media and public relations.
Over the past 10 years, Marine was Global PR Director alongside Jean-Claude Biver, Chairman of LVMH Watch Division, successively supporting the growth of HUBLOT, the repositioning of TAG HEUER, and most recently the revitalization of ZENITH.
In March 2018, Marine began a new chapter with the creation of 289 Consulting, putting her proven track record at the service of foundations, institutions and horology brands.
A career start in sports – youngest press secretary at the 1988 Olympic Games in Seoul with the French Riding Federation, press secretary of the French teams), then Coordinator of TV and Radio/ORTO 92 at the Olympic Winter Games in Albertville in 1992.
Marine Lemonnier joins the CANAL+ Sports Department in 1996 as Head of Communications (Europe’s largest sports editorial team with 180 journalists and on-screen legends the likes of Michel Denisot, Charles Bietry, Thierry Gilardi, Grégoire Margotton, Michel Platini – and with ground-breaking production resources in the stadiums to maximise impact).
Summer Olympics in Atlanta 1996, 1998 Football World Cup, 1999 Rugby World Cup, live weekly broadcasts of the biggest football matches in Europe, the biggest rugby competitions, the Formula 1 seasons (including the launch of the first pay-per-view service in Monaco, basketball with the NBA in the USA, the biggest golf tournaments, and the mythical Paris Saint-Germain football club is just down the road… For over 10 years, Marine Lemonnier is at the pulse of high-level international sports, promoting the brand and business strategy of CANAL+.
In 1998, she is nominated for the Paris Press Relations Grand Prix.
Soon after, she becomes CANAL+ Group’s Corporate and Financial Communications Officer (Coordination of European subsidiaries, Mergers & Acquisitions, Annual Reports, Coordination with Universal Studios in Los Angeles …), then Communications Manager of CANALSATELLITE (first platform of cable television in Europe with 450 TV channels & services).
In 2005, Marine Lemonnier moves to Switzerland and enters the world of High Watchmaking at Vacheron Constantin, part of the Richemont Group.
In 2010, already then legendary Jean-Claude Biver calls on her to join him as HUBLOT’s International PR Manager, to develop and implement an ambitious marketing plan and support the brand’s annual double-digit growth.
In 2015, she follows Jean-Claude Biver to TAG Heuer. The mission: to reposition and rejuvenate the brand with a sustained event marketing strategy (F1 with Red Bull Racing, Monaco Grand Prix, Patrick Dempsey, Cara Delevingne, Bella Hadid, Ronaldo, David Guetta, Chris Hemsworth, Manchester United, One Republic, etc …). Among the highlights, the launch of the TAG Heuer smartwatch in collaboration with GOOGLE and INTEL (qualified as perhaps the biggest launch of the Swiss watch industry in 2015 according to Business Watches, achieving the equivalent of CHF 800 million in editorial coverage, in addition to 147 TV channels reporting on the watch within 15 days of the New York launch conference).
In July 2017, Marine Lemonnier arrives at ZENITH, again with Jean-Claude Biver, to join freshly minted CEO Julien Tornare on an ambitious challenge. The team at ZENITH has 3 months to organise the launch of the DEFY LAB watch with the all-new Sémon Oscillator. It is the most important press conference ever in the history of Le Locle. More than 220 journalists from all over the world, and more than 300 guests from within the industry converge in the valley to discover the watchmaking innovation. Shortly thereafter ZENITH’s invention receives the coveted Innovation Award at the 17th Grand Prix d’Horlogerie de Genève.
In March 2018, Marine Lemonnier creates 289 Consulting and collaborates with institutions and several brands in high watchmaking.
Member of the Jury of Grand Prix d’Horlogerie de Genève 2018.
Member of the Jury of Grand Prix d’Horlogerie de Genève 2019.
Member of the Academy of the Grand Prix d’Horlogerie de Genève.
Member of the Jury of the Chaire in Watch Design, Bachelor and Master’s degrees.
Member of the Jury of the Luxury Innovation Awards, Baselworld 2020 & 2021.
Member of the 10th Anniversary Celebration Jury.
For nearly 15 years, Aude Campanelli worked within the Richemont group in Geneva as International PR Manager of Vacheron Constantin.
The brand’s major international press launches and events, including the 250th Anniversary celebrations, the Métiers d’Art, Patrimony, Les Masques, Excellence Platine, Overseas and Malta collections, major watch complications, international press trips such as a visit to the platinum mines in South Africa, press activations for partnerships such as the Barbier-Mueller exhibition in New York, high profile interviews and the CEO’s image… Aude guided the brand’s international PR strategy and lead-managed its implementation, supporting the development and production of collateral materials as well as coordinating international press relations and communications with 18 markets.
In 2015, she struck out on her own and soon counted Haute Horlogerie brands as her clients for which, depending on the mandate, she managed Swiss or international press relations. She also helped to organise classical music concerts, inter alia for the Crescendo con la Musica Foundation in Geneva.
In 2018, she added the Grand prix d’Horlogerie de Genève to her portfolio, handling relations with the Swiss and international press as well as the event’s social networks.
Enterprising and energetic, quick on her feet, a self-starter and efficient, she holds communication, a sense of values and human relations to be at the core of all success.
20 years of experience in the luxury sector, within large organizations as well as start-ups, enable Estelle d’Hubert to contribute a deep and broad perspective based on results achieved in the field.
Estelle began her journey with the Richemont Group at Cartier in Paris and London, then at Vacheron Constantin in Geneva, in the client services and marketing departments, where she met the expectations of demanding customers. She then worked on product presentation, both in prestigious boutiques and for exhibitions. This versatility affords her a 360° understanding of this universe’s codes and drivers.
In 2015, after 10 years with a luxury group, Estelle moved to Neuchâtel where she dove into the world of independent watchmakers, as head of communications for a new watchmaker, Czapek & Cie. Here she gained an entrepreneurial perspective and a deep understanding of the stakes and challenges involved. Soon thereafter, another independent watch company, Schwarz Etienne, became a client, too. Estelle continued building a clientele of independent brands, consolidating her expertise in this space.
Estelle joined the 289 Consulting team in July 2021. She has extensive experience in communication and watchmaking, and is as comfortable working with a small organizations as with large corporates. With a natural inclination towards external relations, she is absolutely at ease in working with and expressing herself in all forms of communication and media, including social networks, with the sensibility for the human touch at the core of the job.
Emilie Buon Dondelet strengthens the team with extensive and solid experience in the field of communication and events acquired with luxury and financial services brands as well as major international organizations based in Geneva who have entrusted her with organizing major events for over 20 years now. A consummate professional when it comes to organizing, thoroughly customer and results oriented, Emilie implements projects and supports teams with a diligent and enthusiastic approach to the mission at hand.
It was at watchmaker Roger Dubuis, part of the Richemont Group, where Emilie and Marine Lemonnier-Brennan first met and worked together. At the time, Emilie managed all communication and event activities for the brand (product launches, advertising campaigns, photo shoots, boutique openings).
Then followed more than 15 years with MCI Group in Geneva, where she developed event concepts, set up and coordinated cross-disciplinary teams to deliver large-scale events such as the 180th anniversary of Jaeger-LeCoultre, events and conventions for Nespresso (including the first edition of the NESPRESSORIA Awards), charity events for the Womanity Foundation, corporate anniversaries such as the 100th anniversary of Caran d’Ache and Induni, as well as product launches for watch manufacturer Zenith. The launch of the Defy Lab watch at Zenith’s headquarters in Le Locle was attended by of 250 journalists from all over the world provided an opportunity to once again collaborate with Marine.
Having organized the Nansen Awards for UNHCR (United Nations High Commissioner for Refugees) for several years, Emilie has been called upon to organize the first World Forum on Refugees at the United Nations, which will bring together some 3,000 participants, including six heads of state, more than 90 officials at the ministerial level, the Secretary General of the United Nations, and some 55 international organizations.
Building strong relationships with journalists and new opinion leaders.
As a strategic partner, 289 Consulting provides communications expertise across all media: print, audio-visual, digital platforms, influencers, forums, and social media.
289 Consulting works with your team to define your communications strategy and put in place effective action plans, giving you the full benefit of hands-on expertise every step of the way.
The philosophy? Transmit the right information to the right people at the right moment to achieve maximum impact.
289 Consulting’s integrated approach adapts to your needs and goals to ensure results.
Swiss market and international, 289 Consulting provides targeted PR and communications support on an ad hoc basis, made-to-measure basis.
We facilitate finding the right strategy and using the right communication tools to structure your media relationships. 289 Consulting provides advice, coordination, support and guidance in implementing the solutions identified together with you.
Compelling and impactful press releases, press kits, corporate profiles, editorial content for institutional media, infographics and audio-visual materials, event concepts, organisation of press conferences, interview prepping, manufacturing site and showroom visits, product tests for the press, brand perception audits, communications action plans, editorial calendar follow-up…
289 Consulting brings into play all the tools that serve your message and your objectives.
About 10 watch brands trust 289 Consulting.
The list remains confidential.
Listed groups and independent brands of all sizes, 289 Consulting provides them with expertise in the fields of copywriting (French & English), launch strategies, image management and media relations for CEOs and managers, media relations for products, website content redesign, activation of partnerships & ambassadors.
The references below relate exclusively to active or recently completed mandates.
289 Consulting’s strength comes from meeting the most diverse challenges with the skills to match (corporate communication, product press relations, crisis communication, social communication, financial communication, audio-visual image management, coaching…) to support clients in developing effective and impactful communication strategies, and to assist their teams on the implementation front.
Loyalty, discretion, transparency and an open exchange are at the core of the lasting and dependable bond that is forged between 289 Consulting and its clients.
Ensuring the longevity and continuity of these foundational values rests on both intellectual and ethical rigour. It comes from wanting to build relationships based on partnership and trust.
A deep and broad knowledge of the inner workings of the watchmaking universe, the economic drivers and the media context as well as their subtle interactions – in Switzerland and on the international scene – is a key reason why brands and foundations find in 289 Consulting the right partner to meet communication challenges around the world.
Marine Lemonnier-Brennan and her team have a rare talent, that of giving each client the feeling they are at the center of their competence, their efficiency and their attention.
Equipped with a rare curiosity, Marine combines a high level of vision, quality of execution and instant responsiveness with an international network of unequalled depth. She also has the immeasurable quality of knowing how to manage numerous clients in the watchmaking sector in the broadest sense, avoiding any conflict of interest and in complete confidentiality.
Aline Sylla-Walbaum – Christie’s Global Managing Director, Luxury
We called upon Marine Lemonnier-Brennan to redefine our institutional image. Precis, concise, dynamic, inspiring and always pertinent, Marine was able to identify the DNA of our sector and succeeded in linking it with a concrete vision in terms of an institutional image.
Her capacity to listen and her persuasiveness were particularly appreciated. We thank her warmly for the excellence of her work and her great professionalism.
Eric Biesel – General Manager
Swiss Construction Contractors Association, SSE Geneva
Thanks to Marine Lemonnier-Brennan, Estelle d’Hubert and the entire team at 289, as well as their international network and great expertise in fine watchmaking, the Maison Charles Girardier succeeded in a dazzling launch of the brand and its first collection, the Signature Mystérieuse Calibre 1809, during the Geneva Watch Days 2021.
Marine’s exceptional penmanship and her innate talent to internalize, in such a short time, the qualities, nuances and secrets of a brand and reveal them in such a masterful way to a discerning public are and will continue to be a major factor of our success.
Patrick Ulm – CEO of Charles Girardier
I twice had the opportunity of working with Marine, first at Vacheron Constantin when I was USA Brand President, and more recently as CEO of ZENITH. On both occasions it was an exceptional collaboration!
Marine is a consummate professional, and probably the best in her field. She demonstrates unmatched dynamism and energy, and has substantially contributed to the success of all the brands she has worked for.
Julien Tornare – CEO of Zenith, LVMH Group
I called upon Marine to redirect and reorganize the press and media relations department at Greubel Forsey. She completed her mission in the best manner possible, with efficiency and determination. I thank her for the excellence of her work.
Robert Greubel – Co-founder and CEO, Greubel Forsey.
Marine the Magician!
The artisan’s weariness at seeing his craft misunderstood vanishes through her composed communication. She artfully brings the truth within the knowledge of our hands to its rightful place.
Denis Flageollet, Master Watchmaker & Co-Founder of the High Watchmaking Manufacture De Bethune
I worked with Marine Lemonnier in two roles I held within the LVMH Group, as General Manager of the TAG Heuer brand, and as CEO of the LVMH Science Institute.
This allowed me to appreciate Marine’s qualities, not only with regard to her commitment and the results she achieved, but also and above all in terms with regard to her extraordinary capacity to manage the impossible when it comes to deadlines and deliverables. Marine is a recognized professional of quite formidable efficiency.
Guy Sémon – CEO, LVMH Group Science Institute
Getting to know Marine Lemonnier-Brennan continues to be an enriching experience, both personally and professionally. We don’t need to see each other every day, we share the same vision and understand the challenges of the times. Availing ourselves of her services, of her professionalism, her dedication and her common sense, has enabled us to shift the event’s communication and PR forward, and thus increase awareness and understanding of the new direction we are taking.
Equipped with great intelligence, empathy and knowledge of our industry, Marine has become an essential pillar of our communication. We are proud to be able to count on Marine for the next major steps in our transformation.
Michel Loris-Melikoff – Baselworld, Managing Director
As part of my mission to support the launch of Bretzel & Gretel, Julie Ordon’s new brand, I had the pleasure of working with Marine and Aude at 289 Consulting. From the beginning of our collaboration, I was impressed by Marine’s ability to intuit the identity of the brand we wanted to develop. She immediately proposed a Strategic Vision for the launch of the brand, and developed the implementation of a unique partnership for communication and distribution with the Bongénie Grieder luxury department stores. The press kits that she and her team produced in 3 languages were impressive and Marine’s ability to develop a quality, authentic, creative and imaginative storytelling inspired me.
Without a doubt, Marine is a sharp and effective media ambassador who respects Julie Ordon’s image and the brand’s luxury image.
I wholeheartedly recommend 289 Consulting and look forward to our next collaboration.
Rebecca Hababou – Founder, Malipa F&B Solutions
We called upon Marine and her team, including John, for several projects, including the development of our first Newsletter as well as the identification of messages and copywriting of the texts for our future website. Their professionalism, their speed and the excellence of their work are greatly appreciated.
Global Jet, Abner Tato, Vice President Marketing & inflight Quality
Marine Lemonnier-Brennan and Aude Campanelli, through their kindness and experience, have always demonstrated brilliance and enthusiasm in addressing our needs. Their responsiveness, professionalism and flexibility are great assets for the development of our brand.
Jan Edöcs, CEO of DOXA Watches
I called in Marine to reinforce our team. Through her extensive experience, excellent knowledge of the industry and proven working methods, she made a major contribution. She quickly understood our culture and how we operate, and soon become an integral part of the team, fully involved in developing the brand. Very professional, always focused, astute, supportive, available and pleasant, Marine is to a working relationship what a high-quality lubricant is to an engine. It enables you to shift down and rev up to draw maximum power and keep it up until past finish line and beyond.
We are delighted to be able to count on his support and his presence at our side.
Pierre Jacques, CEO, De Bethune
We worked with Marine on giving visibility to a training tool destined for a target audience of watchmaking professionals. We greatly appreciated the enthusiasm with which Marine took up this task, as difficult and confidential as it no doubt was.
She did not hesitate to put all her creativity, network and experience in the service of our project. It was fortunate for us to have a professional of Marine’s caliber by our side; it made all the difference.
Aurélie Streit – Director, FHH Academy
Secret Weeks – 165th Anniversary – September 2019
There are missions that seem like mountains to you and people who help you climb them. With them everything seems so simple, so beautiful. In addition to their skills, these people have a secret: their heart that allows you to go a little further, a little stronger. Thank you Marine for having this secret and for sharing it.
Xavier Dietlin – CEO of Dietlin Swiss Showcases
Energetic – Dynamic – Solar – Professional – Committed – Involved – Fast – Efficient – Inspiring!
Beyond an indisputable effectiveness and a formidable efficiency, Marine coached me in an intelligible, benevolent and positive way in taking on the role of International Press & Public Relations Manager in record time. Always ready to listen, relevant in her reflections and quick in her analyses, she adapted perfectly to the company’s environment.
In addition to a very enriching professional experience, the results of which are largely positive, Marine will remain an unforgettable encounter.
Ivanne Perrinjaquet – International Press & Public Relations Manager at Girard-Perregaux, Kering Group
It is with great efficiency and professionalism that Marine met the challenge of ensuring that the first edition of our Homo Faber event received high quality international TV coverage.
Corinne Paget-Blanc – Head of Media and Press Relations, Michelangelo Foundation, Richemont Group
We’ve been working for several months now with Marine and her team to write our texts in English and French. Marine is remarkably responsive, always a keen listener and very efficient despite sometimes short deadlines. She has been able to immerse herself very quickly in the Adler universe and find the right words to bring our creations and the DNA of our brand to life through her storytelling. We thank her for her excellent work and look forward to continuing our wonderful collaboration.
The Adler Marketing & Communications team
289 Consulting: Performance in all humility.
The organization of the Concours d’Elégance Suisse is proud and happy to announce that the PR agency 289 Consulting led by Marine Lemonnier-Brennan and Aude Campanelli has successfully taken over the reins of our communication and media relations since March 2020. Immediately challenged by the arrival of the COVID-19 pandemic, the team was able to adapt to our needs as we had to make decisions. We particularly appreciate the relevance of the strategic advice and the responsiveness that the agency demonstrated in difficult circumstances. The results provided in all humility underline the unequivocal and unequalled performance capacity of this striking duo. We are renewing our mandate for 2021 and look forward to the future.
Mathias Doutreleau, Co-Founder of the Swiss Concours d’Elégance
I have worked with Marine Lemonnier and Aude Campanelli to write press kits and releases, and handle our relations with the media. Their varied experiences, their very good knowledge of the watch and luxury business, their insight and their efficiency at the service of Krayon’s projects have been a privilege and an opportunity. I would also like to thank them for their sound advice, which shed new light on press relations.
Rémi Maillat, Founder and CEO of KRAYON
I’ve collaborated with Aude on several occasions in the context of Baselworld, as well as for other events on behalf of Dubois Dépraz. Aude is an exemplary professional and it’s always been a pleasure working with her.
Pierre Dubois, Managing Director, Dubois Dépraz
We would like to express to Marine Lemonnier-Brennan and Aude Campanelli, our warmest thanks for the great professionalism you have shown for the launch in August 2020 of our new technical innovation. We felt that your work was a real contribution to all our efforts. You knew how to appreciate them and to highlight them well. We particularly appreciated your ability to listen, your brilliant understanding of highly technical subjects, with the added bonus of speed of action, not to mention your warm personality. We look forward to continuing our collaboration.
Ewa & Bernhard Lederer, Founder and CEO of Bernhard Lederer Watches
Marine extended her selective and powerful network to Luxury Venture Group for not only having the right people as the members of the jury for its first edition of the Luxury Innovation Awards, but also helped to convey the right message to the right people. She did it exceptionally. Additionally, she augmented the impact via negotiations with strong TV media channels such as Eurovision to distribute the content.
Deependra Pandey, CEO of Luxury Venture Group
Committed to delivering results, absolutely worthy of trust and very generous with her knowledge and experience, Marine is an amazing woman whose humility, kindness and talent inspire. She knows how to facilitate and drive the exchange of ideas, unite behind an objective, and also to trust. Inhabited by an astonishing curiosity and an obvious passion for watchmaking excellence and know-how, she stands at the apex of understanding this domain and the challenges of our time.
Remarkably creative, she leads, together with Aude Campanelli, the missions she is entrusted with by setting a clear vision and framework. Their attitude shines through in the high quality of their services, with an approach that is always to the point, demanding, innovative and dynamic. True added value in terms of expertise and skills, including writing. Alchemy can only be achieved through contact with such rich personalities.
Catherine Henry, Co-Founder & COO, GENUS Watches
Marine is that rare coupling of energy, sparkle, and bright optimism with the maturity, competence and extensive network that are the fruits of her extensive experience at ‘high altitude.’
She knows how to listen, to wonder/appreciate, to onboard and to involve, and from that naturally flows an effective response, a strategy of substance. This is the difference between ready-to-wear and Haute Couture.
On ONLY WATCH, for example, she beefed up media exposure with strategic agreements that led to extensive coverage by AFP and immediate broadcasts on CNN International.
Luc Pettavino, Founder & Organizer, ONLY WATCH
I have known Marine Lemonnier-Brennan for many years and it was obvious for me to call upon her when it became time to develop the new image for my company as well as the strategy for the years to come. I have learned a lot in communication, Marine is an incredible professional and a tireless work machine. We have done a phenomenal job over the past 18 months and Marine has been a big part of that. I cannot thank her enough for her friendship, professionalism, kindness and availability at all times. The best is yet to come.
Pierre Salanitro, CEO of Salanitro SA
Extremely effective! That’s what comes to mind in describing Marine.
I have had the pleasure of working with her for over a year and she inspires me both personally and professionally. Through her expertise and professionalism she has adapted perfectly to our culture by getting involved in a committed and diligent manner in each of the challenges we have faced.
Much more than a unifying element, Marine brings a sun-like energy to the team and knows how to coach us towards the best communication strategies. We take pride and pleasure in equal measure in working with Marine and being able to count on her availability at all times.
Ouldouze Nadiri, International Communication & PR Manager, De Bethune
William Groll, CEO of Alchemists
I had the opportunity to work with Aude Campanelli to increase the PR visibility of Frédérique Constant and Alpina for Switzerland. The outstanding quality of the service she provided and her excellent relationships with the media ensured higher and stronger awareness for both brands. I greatly appreciated her commitment, her professionalism and the results she achieved.
Valérie Andrey, Managing Director Switzerland, Frédérique Constant
We have had the opportunity to call on Aude Campanelli several times in recent years to support us in the launch of our new products and other communications. We have always enjoyed working with Aude, not only for her professionalism, but also for her human qualities, enthusiasm, empathy and communicative positivity. We thank her very much for the quality of her work.
I’ve known Marine since her days at Vacheron Constantin and already then saw that she had exceptional qualities in this very special world of high watchmaking. That is why I wanted her on board to align our new strategy for the SIHH towards broadcast and new digital media.
Through her work, her knowledge of the inner workings of our industry, her professionalism, and especially her energy, Marine has greatly contributed to thrusting the SIHH centre stage and giving it international resonance as a brand and content creator. In addition to being results-orientated, Marine fit right in and quickly became a much-appreciated member of the team.
Fabienne Lupo – Former Chairwoman of the Fondation de la Haute Horlogerie (FHH) & Managing Director of the Salon International de la Haute Horlogerie (SIHH)
Collaboration edition 2017, 2018, 2019.